Just like any other entity that looks at propelling its own brand and creating brand equity, Bidco Uganda Limited the Uganda’s leading edible oil company had the same agenda to start up a football club in the names of BUL Football Club (BUL FC) with an intent of doing Corporate Social Responsibility and marketing related activities.
Well, let us see it wholly. The real gist as to why the club was started wasn’t on a sporting ground at all but rather to market and promote Bidco Products particularly “Fortune Butto” a product BUL FC bears on their kit as official sponsors in that regard.
Football fanatic Rupesh and Rao Kodey then company treasurer and Managing Director respectively spearheaded the idea of which all staff welcomed.
The club that started at low but with steady evolution was founded in 2007 through departmental competitions where transport manager Dauda Were was appointed the project in-charge.