All Uganda Premier League matches are televised live on Sanyuka Tv (Uganda’s number sports TV) and the biggest population of sports lovers in Uganda are here then following and learning about Bidco products through the Bidco pitch PR boards put on the pitch side during the live coverage. Bidco would instead pay heavily to have such airtime of over 120 minutes just running Bidco product promotional ads in that regard.
Build sponsor’s brand positioning through associative imagery, sales promotion campaigns, and create customer- sponsor emotional commitment to the brand as the end result.
